VISITOR STRUCTURE of LogiMAT 2017
‘Quality meets Decision-Makers’ - this is certainly true when you look at the facts and figures for LogiMAT 2017.
41.0 % of the trade visitors came to Stuttgart with a specific intention to invest. 22.2 % of the visitors placed orders directly at the fair. 20.1 % made a firm commitment to the exhibitors to do so after the fair.
As an efficient ‘B2B fair for decision-makers’, this sector platform more than does justice to its ‘quality first’ claim.
77.0 % of the visitors were satisfied until very satisfied with the achievement of their goals.
 |
Member of the Society for Voluntary Control of Fair and Exhibition Statistics |
Trade Visitors 99.1 %
Origin of the visitors
Up to 50 km | 20.8 % |
Up to 100 km | 15.0 % |
Up to 300 km | 30.6 % |
More than 300 km | 33.7 % |
Origin of the foreign visitors
From countries of the European Union | 71.2 % |
From other European countries | 19.2 % |
From Non-European countries | 9.6 % |
Number of employees
1-9 employees | 6.8 % |
10-49 employees | 9.5 % |
50-999 employees | 41.2 % |
More than 1,000 employees | 36.3 % |
Economic Sectors
Industry | 56.7 % |
Wholesale | 9.1 % |
Retail | 3.3 % |
Forwarders/Carriers | 5.8 % |
Handcraft | 1.8 % |
Other service providers | 11.4 % |
Students/Schoolchildren | 3.6 % |
Main fields of interest
Materials handling and storage technology | 50.3 % |
Warehousing and operational equipment | 35.1 % |
Warehouse and production controls / Robotics | 22.7 % |
Ground conveyors | 31.3 % |
Packaging, weighing, measuring | 16.5 % |
Software for warehouse systems, inventory management, distribution and transportation | 46.4 % |
Identification and labelling | 20.9 % |
Order-picking systems, Simulation | 36.8 % |
Outsourcing / Logistics Facilities | 14.7 % |
Loading technology and distribution | 11.1 % |
Other exhibition areas | 47.1 % |
Reasons for visiting the trade fair
First orientation | 23.5 % |
Information about novielties and trends | 48.0 % |
Information about products, systems and applications | 49.1 % |
Information about prices and conditions | 16.0 % |
Cultivation of existing business relations | 21.6 % |
Initiation of new business relations | 28.5 % |
Study of competitiv environment | 11.2 % |
Further education | 22.5 % |
Visitors role in procurement decisions
Key | 18.0 % |
Influential | 34.8 % |
Advisory | 29.0 % |
Propensity to invest
Visitors, who came to Stuttgart with the concrete intention to make an investment | 41.0 % |
Visitors, who placed an order at the fair | 22.2 % |
Visitors, who stated to do so after the fair, because of their visit | 20.1 % |
The Visitors became aware of LogiMAT
through an invitation of an exhibitor | 25.1 % |
through an recommendation of their business partners or colleagues | 48.0 % |
Source:
Visitor survey LogiMAT 2017, carried out on site by the independent Swiss research institute Wissler & Partner, Basel
