VISITOR STRUCTURE of LogiMAT 2018
‘Quality meets Decision-Makers’ - this is certainly true when you look at the facts and figures for LogiMAT 2018.
41.1 % of the trade visitors came to Stuttgart with a specific intention to invest. 5 % of the visitors placed orders directly at the fair. 17,4 % made a firm commitment to the exhibitors to do so after the fair.
As an efficient ‘B2B fair for decision-makers’, this sector platform more than does justice to its ‘quality first’ claim.
68,3 % of the visitors were satisfied until very satisfied with the achievement of their goals.
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Member of the Society for Voluntary Control of Fair and Exhibition Statistics |
Trade Visitors 84,1 %
Origin of the visitors
Up to 50 km | 20,9 % |
Up to 100 km | 15.1 % |
Up to 300 km | 26,5 % |
More than 300 km | 37,6 % |
Origin of the foreign visitors
From countries of the European Union | 71.6 % |
From other European countries | 17,4 % |
From Non-European countries | 10,9 % |
Number of employees
1-9 employees | 7,1 % |
10-49 employees | 10,2 % |
50-999 employees | 42,6 % |
More than 1,000 employees | 37,4 % |
Economic Sectors
Industry | 59,4 % |
Wholesale | 10,2 % |
Retail | 4,0 % |
Forwarders/Carriers | 6,4 % |
Handcraft | 1,4 % |
Other service providers | 10,5 % |
Students/Schoolchildren | 1,0 % |
Main fields of interest
Materials handling and storage technology | 52,1 % |
Warehousing and operational equipment | 26,9 % |
Warehouse and production controls / Robotics | 24,8 % |
Ground conveyors | 32,1 % |
Packaging, weighing, measuring | 25,0 % |
Software for warehouse systems, inventory management, distribution and transportation | 48,3 % |
Identification and labelling | 20,7 % |
Order-picking systems, Simulation | 38,3 % |
Outsourcing / Logistics Facilities | 17,4 % |
Loading technology and distribution | 13,8 % |
Other exhibition areas | 63,3 % |
Reasons for visiting the trade fair
First orientation | 26,9 % |
Information about novielties and trends | 54,6 % |
Information about products, systems and applications | 52,2 % |
Information about prices and conditions | 18,2 % |
Cultivation of existing business relations | 24,6 % |
Initiation of new business relations | 30,2 % |
Study of competitiv environment | 15,5 % |
Further education | 22,6 % |
Visitors role in procurement decisions
Key | 20,3 % |
Influential | 39,5 % |
Advisory | 27,7 % |
Propensity to invest
Visitors, who came to Stuttgart with the concrete intention to make an investment | 41.1 % |
Visitors, who placed an order at the fair | 5,0 % |
Visitors, who stated to do so after the fair, because of their visit | 17,4 % |
The Visitors became aware of LogiMAT
through an invitation of an exhibitor | 24,6 % |
through an recommendation of their business partners or colleagues | 43,5 % |
Source:
Visitor survey LogiMAT 2018, carried out on site by the independent Swiss research institute Wissler & Partner, Basel
